Pharma Marketing
Mastery Program
Expert-led program building real brand management capabilities
Expert-led, pharma-centric learning designed to move you from capability to confidence — and from ambition to real career growth.

Amr Eissa
Founder & CEO of PotentialX

Hatem Dawod
Regional Market Access Director

Hend M. El Tayebi
Professor of Pharmacoeconomics

Laila Anwar Helmy
Digital Transformation Executive

Lamia Baha
Senior Strategy Consultant

Mohamed Maged Nasr
Therapy Area Lead

Amr Eissa
Founder & CEO of PotentialX

Hatem Dawod
Regional Market Access Director

Hend M. El Tayebi
Professor of Pharmacoeconomics

Laila Anwar Helmy
Digital Transformation Executive

Lamia Baha
Senior Strategy Consultant

Mohamed Maged Nasr
Therapy Area Lead

Mohamed Tammam
Pharmaceutical Executive

Prof. Emad Shash
Medical Oncologist

Sally El-Akkad
CEO | Marketing Expert

Prof. Ahmed Magdy Rabea
Assistant Professor of Medical Oncology

Thomas Labib
Experienced Medical Affairs Leader

Mark Z Mikhael
Global Marketing Lead

Mohamed Tammam
Pharmaceutical Executive

Prof. Emad Shash
Medical Oncologist

Sally El-Akkad
CEO | Marketing Expert

Prof. Ahmed Magdy Rabea
Assistant Professor of Medical Oncology

Thomas Labib
Experienced Medical Affairs Leader

Mark Z Mikhael
Global Marketing Lead
We're Your Career Partner.






























Hear how PotentialX changed career paths, mindsets, and futures.

The course reinforced the importance of clarity, discipline, and purpose in effective pharma marketing, making the learning meaningful and immediately usable in real-world practice.
Patient Journey Partner
Pharma Marketing Mastery Program

The program deepened my understanding of how healthcare decisions are shaped — from cost and value considerations to payer perspectives — and how these dynamics ultimately influence sustainable patient access in real-world settings.
Product Specialist, Sandoz
Health Economics Mastery Program
We're always here to answer any questions you may have, provide support and guidance.