The Strategic Key Account Management & Market Access Certificate is a comprehensive program designed to equip professionals with the knowledge and skills needed to navigate the complex landscape of healthcare market access, reimbursement strategies, and effective key account management in the pharmaceutical and healthcare industry.
Expected Deliverables:
Introduction to Pharmacoeconomics; Costing in Healthcare.
Pharmacoeconomic Evaluation Studies.
Pharmacoeconomic Modeling.
Market Research.
Multi-Criteria Decision Analysis (MCDA).
Key account management fundamentals.
Market access capabilities and strategy.
Pharmaceutical pricing.
HTA and managed entry agreements.
Mock Assessment by a panel of Market Access Managers from the industry at the end of the program.